May 17, 2022
In Elder Care Forum
As soon as enough data was collected, we started Special Database optimizing. For example, you can optimize by turning off poorly performing ads from your A/B test. Or by adjusting the target group. In the example below you can see what happened when we adjusted the target group on October 2. The CPC (cost per click) then Special Database starts to fall. On October 6, we optimized again. This again led to a reduction in cost per click. You'll see a third optimization on October 10. Unfortunately, this promotion didn't have the desired effect, so the Special Database campaign ended on October 11.Thorough and structural competition research is important. It helps in executing and formulating Special Database strategies. It also puts your marketing activities into perspective. It is important to compare yourself with competitors. After all, customers do that too. That is why in this article I will take you through the possibilities of paid search in shaping competitive research. I show you how the channel Special Database can contribute to the implementation of your marketing strategy. I also give you five tips for using paid search in your competition research. Auction Stats You can view auction statistics in Google Ads and Bing Ads. This is a very useful function. The statistics are available from account to Special Database keyword level and provide insight into the extent to which competitors are bidding on the same keywords as you. In general, the following statistics Special Database are available. 1. Impression Share This is the share of impressions that a competitor gets for keywords that you also use. Impression share expresses as a percentage how often the competitor has an impression on specific keywords compared to the number of times the keyword matched Special Database search terms. 2. Average position This is the average position on the search results page that your competitor achieves for the keyword portfolio you selected. The overlap percentage indicates to what extent you and your competitor are together on the search results page. 100% means that you Special Database show yourself to the exact same users for the same search.