“Basic” is a bad word. OK, maybe that’s a stretch. But it’s certainly not an inspiring word. If basic is all we aim for, we fail as marketers. That’s especially true Special leads when it comes to personalization. Addressing an email to an individual, sending a prospect industry-specific content, and inserting a lead’s first name and company logo into a retargeting ad is the Special leads bare minimum. It’s what everybody does. It’s basic. Today’s marketers must go the extra mile and shoot for peak personalization.
You need to understand your customers and prospects Special leads intimately. When they receive one of your custom-tailored communications, they should think, Wow, that company really does listen to me. It cares. Only then can you truly wow your audience and maximize campaign performance. Marketing automation systems enable you to take personalization from Special leads basic to brilliant. Here are a few ways it can help: Creating Special leads a foolproof data strategy Data makes personalization possible.
It’s the blood running through marketing’s veins. If you don’t Special leads have a data strategy in place, you need to create one—now. As a marketer, disregarding data in 2019 is like dismissing the internet as a fad in 1995. You’ve been connecting with customers through print ads for years. There’s no way this email thing takes off, right? Wrong. Marketing automation systems allow Special leads your company to mine essential prospect and customer data so you can personalize your communications and build better relationships. They allow you to collect diverse information—